Video Funnel Builder Playbook
Tell Your Story. Move Your Audience. Drive Measurable Growth.
Video is the most powerful storytelling medium in digital marketing, but most brands use it randomly, not strategically. Without a funnel, videos generate views but not conversions.
The Video Funnel Builder is Aurelia’s framework for creating a video-first ad strategy mapped to the customer journey and tracked with precision so you know what’s working at every stage.
What It Is
A structured video strategy that scripts, produces, and deploys videos for each stage of the funnel, then uses advanced tracking and sequential campaigns to turn views into conversions.
When to Use
- Your brand relies on visual storytelling
- You need to build awareness at scale
- You want measurable lift from video, not just impressions
Key Actions
- Script + storyboard: Full funnel video series (Awareness, Consideration, Decision)
- Produce assets: Long- and short-form for YouTube, Reels, TikTok, CTV, Pre-Roll
- Launch sequential campaigns: Awareness → Consideration → Decision retargeting structure
- Track conversions: UTM parameters + GA4 explore reports (onsite & offsite)
- Iterate: Optimize based on engagement, completion, and conversion impact
How Sequential Video Targeting Works
- Awareness Stage (Top of Funnel): Audience sees a brand story or educational video.
- Anyone who watches 75%+ and visits your site or engages on socials is moved to Stage 2.
- Consideration Stage (Middle of Funnel): Audience sees a product demo or testimonial video.
- Those who watch 75%+ and engage are then retargeted with Stage 3.
- Decision Stage (Bottom of Funnel): Audience sees an offer-driven video with urgency, guarantees, or lead capture.
- This drives traffic to a landing page designed for purchase or lead generation.
What to Look For (Signs of Trouble)
- Awareness stage view rates under 25% → weak hook
- Drop-offs before 50% completion → pacing issues
- Low CTR on decision stage → weak offer or CTA
Best Practices We Apply
- Hook audience in the first 3 seconds
- Subtitles on all videos (85% watch silently)
- Correct aspect ratios: 16:9 (YouTube/CTV), 9:16 (social)
- Use UTMs to track video conversions and audience progression
Deliverables
- Full funnel video series (Awareness, Consideration, Decision)
- 3 sequential campaigns mapped to each stage of the customer journey
- Conversion tracking with UTMs + GA4 explore reports
- Campaign performance reporting by funnel stage
Expected Outcome
Lower CPMs at awareness, higher engagement at consideration, and measurable lift in leads and sales at decision stage. Every view, click, and action is tracked so you can see the true impact of video on your bottom line.
Ready to Build Your Video Funnel?
Move beyond random video posts. Create a structured, trackable funnel that guides your audience from awareness to conversion.
